Teenager fashion

Teenager Market Niche

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Designing Jewelry for Teenagers

Profitable Market Niche

Teenage jewelry is an important and lucrative market niche. Today’s 12- to 19-year-old crowd shops for fashions more than any other age group. accessories at least once a month.

Fashion market analysts say that American teens currently spend $33 billion a year on fashion and beauty, with over 90% of them shopping for clothes.

Teenager fashionFor many teenagers, fashion is an important part of establishing their identity. Jewelry, clothes, shoes, and hairstyles can set young adults apart or make them fit in.

In this age group more than any other, what you wear symbolizes what you believe, who you are (or want to be), and what group you belong to.

Teens also have fun experimenting with fashion and color as their own personal style evolves.

You may want to consider having at least a small section of your jewelry business cater to the teenage market. A considerable amount of jewelry is bought by and for teenagers - both girls and boys - for four main reasons:

1. This age group is always looking for something new; a typical teenage fashion trend lasts only six to twelve months. In my own experience, it's very rare for a teen to pass my booth at a show without stopping to look carefully at nearly everything in my display.

2. Jewelry is a popular gift for adults to give to teens. Especially around gift-giving occasions, I often have adult customers asking me, "Do you have any jewelry for teenagers?"

3. Many teens love to shop, and many also have a sizeable amount of spending money. Their income tends to be stable since it comes from multiple sources (parents, part-time jobs, babysitting, gifts) - and most of their income is disposable.

4. The teenage population is growing, and this demographic is expected to continue for several years. That means that spending among this group will most likely increase.  

 

See related articles>>>Tips for Designing Jewelry for the Teenage Market

 

-by Rena Klingenberg-

 

 
 

 

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